Creating a Career Page That Converts
The old saying that “A picture is worth a thousand words” can also be applied to the success of your recruiting efforts. In this day and age, there are countless creative ways for companies to attract candidates such as social media marketing campaigns or geolocation apps like Tinder—but few tactics remain more important than having an up-to-date career page on your company website. To ensure it has maximum effectiveness, take time with every detail including making sure you have current openings listed (e.g., featuring jobs in all locations), promoting diversity by showcasing female leaders through pictures or videos from different cultures around the world wearing traditional clothing; posting job descriptions for each position available so potential applicants know what they’re getting into before applying; offering salary
Careers pages are a simple but powerful recruitment tool. They can seem easy at first, and while some of the more challenging tasks include employer branding campaigns and in-depth social media advertising, they should not be neglected or unattended to either. Careful attention needs to constantly go into updating these sites with fresh content that is relevant for candidates so as better convert curious visitors into applicants who will eventually become employees themselves if your company has what it takes!
The Basic Principles
There are a few key principles of web design that will help you to make your page more successful. Keep these in mind as you plan out what information should go where and how visuals like videos or photographs can enhance the user experience on your site.
1. Be Consistent With Your Brand Identity
The best way to convince people from around the world to apply for your company is by telling them who you are. Your career page should focus on clear and consistent messaging that communicates how unique your corporate culture really is, like Airbnb does. For example, if diversity and inclusion are a major theme in the scope of what matters most at your workplace then make sure these themes resonate with all those looking into applying as well! Moreover, don’t just convey this message- help build it too through content on social media platforms or even videos highlighting new hires coming out of diverse backgrounds.
2. Help Your Candidate Form a Connection With Your Organization
Consider how people will experience your page. The first thing they see shouldn’t be a list of open positions, but rather an opening sentence that draws them in and makes them excited to read more about the company’s mission statement or organization culture. This introduction should only take up two paragraphs—the first paragraph being short enough for someone on their mobile phone screen to scan quickly with one eye while scrolling through other links, and offer a “hook” which piques interest as well as concisely summarize what you do (i.e., provide 2-3 sentences). The second paragraph offers experiences from employees themselves so readers can start envisioning themselves within this environment before committing time into browsing further content or applying directly via email link at the bottom of each
3. Use Media to Strengthen the Personal Connection
Videos of your work environment, testimonials from your workers, photographs of employees can all be used to encourage new candidates and convince them to apply. Videos are one way you could do this – but there’s a whole bunch more! These visuals might include videos that show what it would feel like when working at the company or pictures showing various awards given by the company.
Utilizing your greatest resource—your employees, you can build their careers site around the photos and content they share. Earl’s Kitchen & Bar has done this to great effect by using members of its team as brand ambassadors.
4. Job Postings Should Sell the Company
An effective career site needs to translate visitors into applicants. Job descriptions should enhance the interest and energy you’ve built elsewhere in the page, not squander it by being boring or unclear. Creating job descriptions that are informative, engaging, and concise will ensure your postings don’t go to waste!
SEO Best Practices
Maximizing SEO on a career page is a complex process with many variables. It starts with the fact that most candidates begin their job search via Google, which sees more than 150 million monthly searches for jobs. At minimum, companies should make sure their posts include all of the requisite information to guarantee Google’s “find” feature will locate your company and open up your resume pages automatically when someone does an online search from home or work—just in case they can’t find what they are looking for right away! That includes:
The name of your organization
A title you want people to see (like HR Manager) along with its corresponding responsibilities – like recruiting or handling payroll duties- so potential applicants know it’s not just another
But moving your job search to the first page of Google’s results requires more effort than just generating content. So in addition to boosting your company rating by producing quality posts, we also recommend utilizing keyword research and optimizing for on-page SEO. As it turns out, Google has a powerful tool called Keyword Planner that can help you identify what are currently some of the most popular searches within an industry when looking for jobs online!
But while creating new blog content is essential if you’re trying reach America’s #1 search engine without paying top dollar or hiring expensive consultants – keep in mind that there may be other ways (less time consuming) to optimize your web presence with keywords so as not only show up higher on google but rank
A Career landing page is a specific job description that can be found on your company’s website, typically under the Careers section. They are very effective at generating organic traffic because potential employees will know exactly what to search for before finding you in Google! With our SEO services package from FreePandaSEO™ and using keyword research as input into these pages, it’s possible to get more visitors than ever before with less effort.
Bottom Line
The good news is that there are some easy tools available to help with the job search optimization process. Google has published extensive guidelines and Schema testing tools, which are both freely accessible on their website and will be of great use in this endeavor. For example, if you’re interested in building career pages for your company site or blog, then it’s best to create a subdomain like careers.site.,com rather than using folders because SEO-wise they’re more effective when used as category page structures due to being able support rich snippets (structured data) such as an accurate work history from LinkedIn; something impossible without proper coding at folder level sites
Developing a career page for your company is an excellent way to increase traffic and optimize the applicant pipeline. The main objective of this process is attracting talent that matches well with what you’re looking for in candidates, which will result in increased productivity levels at all times.
